منابع مشابه
Tourism and Hospitality Research in Ireland Conference
One of the primary challenges for the tourism sector is to communicate with potential customers in a manner that is readily accessible to them. Tourism enterprises must ensure that the tourism product is presented and promoted in the most effective and efficient manner possible. Information and communication technology (ICT) applications play a critical role in overcoming this challenge. The li...
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Now, we come to offer you the right catalogues of book to open. social media marketing in tourism and hospitality is one of the literary work in this world in suitable to be reading material. That's not only this book gives reference, but also it will show you the amazing benefits of reading a book. Developing your countless minds is needed; moreover you are kind of people with great curiosity....
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The aim of this article is to provide an overview of hospitality research and how it has developed over the last thirty years. To do this, the state of hospitality research is briefly reviewed and Veal’s (2002) analysis of leisure studies is presented. Hospitality is then compared with leisure studies in order to identify similarities and differences. This comparison then leads to the identific...
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An adequate sample is required in studies to give acceptable power levels and generalizability. Timeliness is also at issue, hence a number of approaches are used to increase speed of recruitment and sample sizes, including incentives (Jerosch-Herold et al, 2011). Draper et al (2009) also noted that to do high quality research necessitates recruitment of sufficient participants if conclusions a...
متن کاملElectronic Word-of-mouth in Hospitality and Tourism Management
Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...
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ژورنال
عنوان ژورنال: Journal of Teaching in Travel & Tourism
سال: 2003
ISSN: 1531-3220,1531-3239
DOI: 10.1300/j172v03n01_06